Menu composition scheme

https://whimsical.com/gc-en-EBfyGVwxwBHf1rwhByH2XQ

Using Apple as the company of interest and augmented reality of Apple as the keyword of interest for Apple, this example provides in-depth analysis of competitors/companies using PatentPia GoldenCompass. If you click on the chain(link) marks that are attached to each item in the utilization map above, the example page will open in a new window.

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Menu Placement UI/UX

All analysis result pages in GoldenCompass have a 4-depth menu scheme: large-medium-small-detailed. The large and medium menus are placed horizontally at the top, and the small and detailed menus corresponding to each medium menu are placed vertically on the right.

Principle of menu system by own(input/selected) items

Regardless of the item being entered (subject items such as company, field items such as keyword/technical field, etc.), more than 90% of the menus have a common organization.

However, depending on the item being entered, the middle or lower menu may be different. For example, if a company item named "Apple" is input, then under the "Company" main menu, you will see submenus such as "Competing companies" or "Related companies". However, if the keyword "augmented reality" is entered as an input, then under the "Companies" menu, you will see a submenu of "Key companies," "Leading companies," "Rapidly growing companies," "Specialized companies," "NPEs," etc.

1 depth commonality principle

In order to secure UI/UX unity and consistency, the main menu is composed so that there is little difference even if the kind of the own (input/selected) item is different (company, keyword, researchers, etc.).

2 depth segmentation principle

We segmented the menu as much as possible by the purpose of the analysis.